The South Australian dairy industry has relaunched its 'Do Dairy' campaign as it encourages consumers to buy local and support the sector.
A previous iteration of the campaign was run in 2016 to support the industry and with the recent closure of Beston factories, SA Dairyfarmers' Association president Robert Brokenshire said it was the perfect time to reboot the campaign.
Positively, all milk supplied to Beston has found a new home but some farmers are still out of pocket to the tune of six figures.
SADA has revamped the Do Dairy website, which showcases more than 20 local dairy brands and the best places for consumers to purchase local milk, cheese, yoghurt and butter products.
Mr Brokenshire said people within the dairy sector, from farmers to transporters to processors to retailers, wanted to show consumers that recent negative publicity from the Beston closure was not a true picture of the industry.
In SA, there are 175 dairy farms producing 500 million litres of milk each year. The industry brings $1 billion of annual value to the SA economy.
The SA Dairy Action Plan has outlined growth goals of reaching 700m litres of milk production.
Industry figures believe the demand is there to reach that target.
A key aspect of the campaign is also promoting the health benefits of dairy consumption, which has won a key backer of late in the Australian Dental Association.
The Association recommends people drink water and plain milk instead of soft drinks, juice or cordial to maintain teeth health, with milk less erosive than even water.
It also says eating hard cheese helps stimulate salivary flow to reduce acid levels in the mouth after meals.
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